LG’s 77-inch B5 OLED TV is down to $1,500 and comes with a $200 gift card

Cameron Faulkner is an editor covering deals and gaming hardware. He joined in 2018, and after a two-year stint at Polygon, he rejoined The Verge in May 2025.Best Buy’s Memorial Day sale includes a good deal on a massive OLED TV. The 77-inch LG B5 is down to $1,499.99 (originally $2,999.99), and the purchase includes a $200 Best Buy gift card. I’m a 55-inch TV kind of person, but if you’ve got the budget — and the wall space — this is a great deal.$1500LG’s B5 TV is a great way to get OLED picture quality for less. It features support for both Dolby Vision and Dolby Atmos, along with a 120Hz panel and four HDMI 2.1 ports for hooking up the latest gaming consoles. It also runs LG’s webOS platform, supports Amazon Alexa, and provides easy access to a wide range of popular streaming apps.The last-gen B5 is the more budget-friendly alternative to LG’s C5 OLED TV, kind of like how the iPhone 17E is to the iPhone 17. It has many of the same features, including small bezels, a stunning panel with infinite contrast ratio, and four HDMI 2.1 ports to let your consoles run wild at 4K with up to 120Hz refresh rate on the TV. However, it’s less bright than the C5, and isn’t as good at upscaling content. The C5 also has a faster 144Hz refresh rate, though I don’t think those features are worth its current $400 premium over the B5.If you’re having second thoughts about the 77-inch size, smaller sizes of the B5 are surprisingly affordable, too. The 48-inch model is $649.99, while the 65-inch model might just be the biggest OLED you can currently get for under $1,000.Verge ShoppingSign up to get the best deals on products we’ve found and tested sent to your inbox.Email (required)Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Cameron Faulkner